Toyota Financial Services

REDESIGN OF TOYOTA FINANCIAL CALCULATOR

Toyota Financial Services asked us to redesign its financial calculator to make the amount of the periodic payment for a new Toyota easier and faster to calculate, offering at the same time a flexible service: ‘Pay per Drive Connected’.

TRANSFORMING LIMITS INTO OPPORTUNITIES

Per per Drive Connected is a financial service for buying Toyota cars which allows clients to modify the amount of the periodic payment or the number of instalments as needed, with a few clicks.

New functionalities used to be added to the old financial calculator in order to adapt to the evolution of the service, yet without following criteria and without ever considering the users point of view and needs.

In this way, the experience was slow, chaotic, and non-engaging, and above all, it did not convey to potential customers the impression of simplicity that is the core of the Pay per Drive Connected service communication.

INVESTIGATE THE REAL NEEDS OF USERS

As Art Director and Design lead, I managed all the phases of the project, in collaboration with two designers, a project manager and a researcher. 

The redesign project started by the definition of technical and functional requirements. Then, with the UX team we created the User Personas and went over different scenarios considering all the possible needs, purposes and behaviours of users. Finally, we developed the information architecture and navigation flows up to the design of the interactions and the user interfaces.

TARGETED TIPS FOR EVERY NEED

The use of Crowdtesting activities on wireframe and prototypes to evaluate the new functionalities, allows us to better understand the mental processes of users: despite the configuration process being easy to perform, the custom features were difficult to understand and there was a high level of abandoned rate.

For this reason, we decide to introduce an Onboarding process to explain all the new features of the product and how it is possible to change the financing plan in a simple way, as needed. 

A digital assistant supports the users all over the phases, providing users with tips to avoid doubts or hesitations when using the platform. Moreover, users can received immediate feedback on the experience, allowing them to solve potential errors and improve the service.

SIMPLE AND OPTIMIZED NAVIGATION FLOWS

Multiple cycles of design, prototyping and usability testing with users have allowed us to optimize the digital experience, making the interface easy and quick to use, especially on mobile devices.

At the moment, the experience is highly interactive and engaging and is increasing user satisfaction and strengthening the loyalty bond with the brand.

Agency: The&Partnership Italia

Client: Toyota Financial Services Italia

Creative Director: Fabrizio Caperna

Digital Art Director: Simone Perriccioli

Digital Project Lead: Fabrizio Nahum

Design Lead: Simone Perriccioli

UX/UI designer: Hristo Ivanov

UX/UI designer: Sergio Spadavecchia

Crowdtesting: App Quality

Web Development: TAG Italia