About me

Optimistic, conceptual, collaborative and engaging.

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This is me

I am a Customer Experience Designer with over 15 years experience on international clients including Toyota, Lexus, Renault, Adidas, Pfizer, Visa, Nintendo.

With a deep understanding of Design strategy, I have successfully created solutions for products and services across industries like Fintech & Insurtech, Healthtech, Media & Entertainment, Transportation and Mobility.

As a leader in Product design, I identify business objectives and align design solutions to meet them. Through critical and innovative thinking, I address complex problems and develop strategic design solutions that propel business goals.

My track record includes creating design roadmaps and leading teams to execute them, delivering measurable business value.

 

METHODOLOGY

Focusing on figuring out the right problem to solve is the core of my UX process. I always aim to focus on a User-centric approach throught iterative sprints to deliver solutions that adress both user needs and business goals. With a knack for innovation, I seamlessy adapt the UX process to create and evolve future-proof products, services and experiences.

 
  • Competitive analysis

    Qualitative and quantitative user research activities

    Understanding of user behaviours, needs, and motivations

    Business needs definition

    Assessment

  • Insight sysntesis

    Business goal definition

    Strategic planning and solution prioritization

    Action roadmap definition

  • Personas & Customer Journey

    Information Architecture

    Wireframing & Prototyping

    Tech and feasibility assessment

    Visual design & Art direction

    Design System

    Brand Experience

 
 
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work experienceS

Atos
January 2022 – Present

The&Partnership
June 2017 – December 2021

Polk&Union
January 2013 – May 2017

Publicis | Le Pub
July 2011 - January 2013

Egolab Communication
March 2010 – June 2011

 

EXPERTISE

Energy & Utilities / Automotive / Transportation & Mobility / Healthtech / Fintech & Insurtech / Retail & E-commerce / Luxury & Consumer Goods / Media & Entertainment