This is me
I am a Customer Experience Designer with over 15 years experience on international clients including Toyota, Lexus, Renault, Adidas, Pfizer, Visa, Nintendo.
With a deep understanding of Design strategy, I have successfully created solutions for products and services across industries like Fintech & Insurtech, Healthtech, Media & Entertainment, Transportation and Mobility.
As a leader in Product design, I identify business objectives and align design solutions to meet them. Through critical and innovative thinking, I address complex problems and develop strategic design solutions that propel business goals.
My track record includes creating design roadmaps and leading teams to execute them, delivering measurable business value.
METHODOLOGY
Focusing on figuring out the right problem to solve is the core of my UX process. I always aim to focus on a User-centric approach throught iterative sprints to deliver solutions that adress both user needs and business goals. With a knack for innovation, I seamlessy adapt the UX process to create and evolve future-proof products, services and experiences.
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Competitive analysis
Qualitative and quantitative user research activities
Understanding of user behaviours, needs, and motivations
Business needs definition
Assessment
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Insight sysntesis
Business goal definition
Strategic planning and solution prioritization
Action roadmap definition
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Personas & Customer Journey
Information Architecture
Wireframing & Prototyping
Tech and feasibility assessment
Visual design & Art direction
Design System
Brand Experience
work experienceS
Atos
January 2022 – Present
The&Partnership
June 2017 – December 2021
Polk&Union
January 2013 – May 2017
Publicis | Le Pub
July 2011 - January 2013
Egolab Communication
March 2010 – June 2011
EXPERTISE
Energy & Utilities / Automotive / Transportation & Mobility / Healthtech / Fintech & Insurtech / Retail & E-commerce / Luxury & Consumer Goods / Media & Entertainment